Namecoin - Bitcoins first fork

The Ask:

The emergence of Bitcoin and the blockchain technology laid the foundation for a new way of organizing all things internet. Namecoin was the first company to recognize the enumerable opportunities afforded by these developments; they built a new and improved way to secure a decentralized website, with many fascinating implications to boot. What they needed from us was a friendly and simple way to introduce their ideas to the community of crypto-enthusiasts.

The Strategy:

In order to make this concept novel as opposed to foreign, we chose to mirror the stylistic and organizational direction of a similar video by the Bitcoin community. The sincerest form of flattery, from fellow fans and geeks.


More work...

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