IO Coin

The Ask:

I/O Coin has been at the forefront of pushing the boundaries with digital currency shortly after the development of the blockchain. From improving the system of verification by introducing a more efficient “Proof of Work” model, to integrating a user-friendly digital wallet, and more, I/O coin is positioning itself as the currency of the future. Our challenge was to make the progressive yet also risk averse crypto-community join the conversation, and stay engaged as it continued to make strides in the way we do trade.

The Strategy:

We tried to walk a delicate line of educating the community on the behind the scenes workings of this technology whilst also offering insight into its real world application.